What are ingredients?

Ingredients are the reusable elements that define how your video looks, sounds, and feels. With ingredients, you bring in your:

• Product

• Characters

• Logos

• Voice

• Visual style

Instead of every shot being generated from scratch, ingredients ensure your video looks and feels like a cohesive ad or campaign.

How to use ingredients

You can add ingredients directly in your prompt using @mentions.

• Type @ in the prompt box

• Select from your saved ingredients

• Include them naturally in your idea or script

Example:

A skincare ad featuring @GlowSerum with a clean, minimal look in @SoftStudioStyle, with a confident female narrator

Hypernatural will apply these ingredients across your shots when generating your video.

Why ingredients matter

Without ingredients:

• Each shot is generated independently

• Your visuals may change from shot to shot

With ingredients:

• Your product stays consistent across every shot

• Characters remain the same throughout the video

• Your visual style feels cohesive and intentional

This is especially important for:

• Product ads

• UGC-style videos

• Brand campaigns

Create ingredients

Before using ingredients, create and save them in your account.

You can also upload a reference image directly when creating a video. It will be used as an ingredient for that video only and won't be saved to your account.

Learn more:

• Create a product

• Create a logo

• Create a character

• Create a voice

• Create a style

Once saved, they'll be available anytime you type @.

Tips

• Use ingredients instead of re-describing things in every prompt

• Combine multiple ingredients to guide both content and style

• Keep ingredient names simple so they're easy to find with @