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The Science and Seduction of Fragrance
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Perfume,"says Sophia Grojsman of International Flavor8& Fragrances,"is a promise in a bottle." We want to believe. We want to be prettier, richer, and happier than we are. Consider the names of the fragrances we buy: Joy, Dolce Vita, Pleasures, White Diamonds, Beautiful. "We sell hope,"said Charles Revson, founder of the Revlon cosmetics company. In terms of chemistry, fragrances are a mixture of aromatic Aw oils and alcohol. The"fixatives," or oils, that make a fragrance last a long time, traditionally came from animals.Those have mostly been replaced by synthetic chemicals. The other ingredients come from plants, especially flowers. The area around
Style
Bioluminescent
science, fiction
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Mark
Asha
Louis XVI