Facebook Ads That Convert
Create scroll-stopping videos for Feed, Stories, and Reels.
Start Creating Free
Create Facebook Ads at Campaign Scale
Your competitors are testing 20-30 ad variations per campaign while you're stuck with 3-5 because traditional video production creates bottlenecks. By the time you've produced and tested your first batch of creative, they've already identified winners, scaled them, and moved on to the next iteration. With Hypernatural, you can generate Facebook video ads from text prompts or upload scripts, creating dozens of variations in the time traditional production takes for a single asset. Test different hooks, product angles, value propositions, and calls-to-action simultaneously to discover what resonates before scaling spend.
This velocity gap compounds: slower testing means fewer insights, which means worse creative, which means higher CPAs and lower ROAS. Meanwhile, Facebook's algorithm rewards fresh creative—running the same ads past their performance peak wastes budget on declining effectiveness. Generate ads in portrait format for Stories and Reels, square format for Feed placement, or landscape format for in-stream placements—all from the same creative concept. Create variations in multiple lengths: short 30-second ads for cold prospecting, medium 2-minute ads for warm audiences, long 5-minute formats for detailed product education.
Customize every visual element to match your brand identity. Choose from 16 visual styles ranging from photographic to highly stylized aesthetics, or create custom styles from text descriptions that become your brand signature. Use 13 predefined caption layout styles with customizable fonts, colors, and text decorations to ensure your message lands even when 85% of viewers watch on mute. Create custom characters that maintain consistent appearance across your entire campaign, building brand recognition through repeated exposure. Edit narration after generation to refine messaging, add new scenes to extend videos, then re-export to update your files. All videos automatically save to your dashboard for organized campaign management. Post directly to YouTube and TikTok, or export in MP4 format with HD quality up to 1080p for Facebook upload.
Featured videos
How Marketers use Hypernatural
From e-commerce to lead generation, create Facebook video ads that drive results for your specific business objectives and target audiences.
Static product images get scrolled past in crowded feeds—you have 3 seconds to capture attention before prospects move on. Single angles fail to communicate value or create desire strong enough to drive purchases. With Hypernatural, you can generate product showcase videos from text descriptions or upload product scripts showing products from multiple angles in use. Choose from 16 visual styles or create custom styles matching your brand aesthetic. Test variations in square format for Feed or portrait format for Stories and Reels to identify what converts before scaling spend.
You're currently running 3-5 ad variations per campaign. Your competitors are testing 20-30 variations to discover winning combinations. This gap in testing velocity means you're scaling mediocre creative while others find and scale optimal performers. Use the platform to generate multiple ad concepts from text prompts testing different hooks, value propositions, and CTAs. Create variations using different video lengths from 30 seconds to 5 minutes, in portrait, square, or landscape formats. Export in MP4 format with HD quality up to 1080p and identify winners through systematic testing.
Drive foot traffic and build local brand recognition through authentic video advertising. Without video showing your team, location, and atmosphere, prospects can't distinguish you from competitors or feel connection to your business. Text ads and static photos don't convey the personality that makes customers choose you. Generate videos from text prompts describing your business and location, applying custom visual styles that match your brand identity. Launch seasonal campaigns in various lengths and multiple formats, posting directly to social platforms or exporting MP4 files for Facebook campaigns—all without expensive reshoots when offers change.
Every B2B marketer wants qualified leads from Facebook campaigns. Most hesitate because explaining complex B2B solutions in short video format seems impossible without oversimplifying or losing prospects. The truth: prospects need clarity about what problem you solve and why you solve it better—video delivers both efficiently. Generate explainer videos from text prompts that articulate your offering's benefits and differentiation. Create video variations in multiple lengths to test different depths of explanation: short 30-second clips for awareness, medium 2-minute videos for consideration, long 5-minute formats for detailed education. Choose from 16 visual styles matching your industry and audience expectations, testing messaging for each funnel stage without exploding production budgets.
Features for Facebook Video Ads
Everything you need to create Facebook video ads that stop the scroll and drive conversions. Built for the demands of modern Facebook advertising with features that scale.
Every Facebook placement demands different aspect ratios: Feed prefers 1:1 square or 4:5 vertical, Stories requires 9:16 full-screen, Reels competes better with 9:16, Marketplace displays 1:1. Most advertisers pick one format and ignore the rest, surrendering massive reach because recreating assets for each placement seems prohibitively expensive. Generate videos in square 1:1 format for News Feed, vertical 9:16 portrait for Stories and Reels, or 4:5 for optimal Feed placement, with all videos automatically saved to your dashboard and exported in MP4 format. The same creative concept works across all placements when you generate multiple aspect ratios simultaneously, then add new scenes or edit narration to optimize for each placement type. Re-export after changes to ensure your downloads reflect edits.
Your key benefit appears in the voiceover at second 8. The prospect scrolls past at second 5 because they're watching on mute in a coffee shop and your video provided zero value before they lost interest. 85% of Facebook videos play without sound—carefully crafted scripts reach only 15% of viewers unless captions communicate your message visually. Use 13 predefined caption layout styles with customizable fonts, colors, and text decorations to ensure your message lands even on mute. Customize caption styling perfectly synced to your voiceover to highlight key benefits, offers, and CTAs at the exact moment they matter. Hide captions entirely when visual storytelling works better, but test both approaches to discover what drives better completion rates for your specific creative.
You launch 3-5 ad variations, run them for a week, pick the winner, and scale. Your competitor launches 20 variations simultaneously, identifies the winner in two days, and scales before your test completes. This speed gap compounds: while you're testing batch two, they're already optimizing batch four. Generate dozens of ad concepts from text prompts testing different hooks, product angles, offers, and CTAs in the time traditional production creates one video. When Hook A and CTA B perform best separately, quickly generate ads combining both elements to find your optimal creative formula—systematic combination testing that would take months through traditional production happens in days.
Short ads (15-30 seconds) maximize reach with cold audiences but rarely deliver enough information to drive conversions. Long ads (90+ seconds) convert warm audiences effectively but hemorrhage reach with cold prospects who skip before your value proposition lands. The ideal length depends on campaign objective, audience temperature, and product complexity—but most advertisers guess instead of test because producing multiple length variations costs too much. Generate videos in three length options: short 30-second clips for prospecting, medium 2-minute videos for consideration, or long 5-minute formats for detailed storytelling. Create variations at different lengths from the same script or prompt, letting completion rates and conversion metrics reveal the sweet spot where your audience watches through and takes action.
The most memorable ad campaigns feature recurring characters: Progressive has Flo, Geico has the Gecko, Old Spice has The Man. Character-driven campaigns outperform product-only advertising because audiences connect emotionally with personalities, not features. Create custom characters once that maintain consistent appearance across unlimited videos, building familiarity and trust through repeated exposure. Your character becomes your brand's face—instantly recognizable in feeds, memorable across touchpoints, distinctive against competitors using generic product shots. Use consistent characters across your ad variations to test messaging while maintaining visual brand continuity that compounds recognition with every impression.
Your current workflow: generate video, download to computer, open Facebook Ads Manager, upload video, wait for processing, verify correct version, publish. Tomorrow you realize you uploaded Version 3 instead of Version 4—the version you specifically created because Version 3 underperformed. Manual workflows create version control errors that waste budget on creative you already know doesn't work. Post directly to YouTube and TikTok from the platform, with all videos automatically saved to your dashboard for organized campaign management. One-click publishing eliminates file management complexity, version control errors, and the hours spent organizing exports—shipping campaigns faster than competitors still wrestling with downloads and uploads.
Trusted by Facebook Advertisers and Media Buyers
Everything You Need for Facebook Video Ads
Create Facebook video ads with Hypernatural's suite of powerful features for consistent branding, professional narration, automatic captions, and more.
F.A.Qs
Facebook accepts multiple formats with different performance characteristics. Square 1:1 (1080x1080) works universally across Feed placements. Vertical 4:5 (1080x1350) uses more mobile screen space in Feed for better visibility. Full vertical 9:16 (1080x1920) portrait is required for Stories and Reels for immersive full-screen experience. Landscape 16:9 works for desktop placements but wastes mobile screen space. The platform automatically saves videos to your dashboard in your chosen format.
Optimal length depends on campaign objective and audience temperature. The platform offers three length options: short (30 seconds), medium (2 minutes), and long (5 minutes). For cold prospecting and awareness, 15-30 seconds performs best as users won't commit time to unknown brands. For warm retargeting audiences, 30-60 seconds allows deeper product education. For lead generation explaining complex offers, 60-90 seconds can work. Test completion rates and conversion metrics to find your optimal duration per campaign type.
Effective hooks use pattern interrupts that stop scrolling: unexpected visuals, bold text claims, provocative questions, or surprising product demonstrations. Avoid slow logo intros or talking heads starting with pleasantries—show your product or benefit immediately. You can customize caption styles to display value propositions in the first frame before video plays. Generate videos from text prompts testing 5-10 different hooks against the same video body to identify what captures your audience's attention. Choose from 16 visual styles or create custom styles to ensure visual distinctiveness.
Consider Facebook's scroll environment where users are in passive discovery mode, quickly evaluating whether content deserves attention. Your hook must break the pattern of organic content surrounding it. Use motion, quick cuts, or dynamic text that creates visual interest. Start with the payoff or transformation rather than building up to it. Lead with specific numbers or bold claims that immediately communicate value. Test different pattern interrupt approaches to see what resonates with your specific audience segments.
Always include captions. Facebook data shows 85% of videos are watched without sound, and captioned videos achieve significantly higher view-through rates and conversions. The platform offers 13 predefined caption layout styles with customizable fonts, colors, and decorations. Captions make ads accessible to hearing-impaired users and viewable in sound-sensitive contexts like offices or public transport. You can also hide captions entirely for specific creative where visual storytelling works better.
Start with 3-5 complete ad variations (different hooks, bodies, CTAs) per ad set if you're new to testing. As you identify patterns, scale to 10-15 variations testing specific elements. High-volume advertisers often test 20+ variations per campaign, especially for proven products where creative is the primary constraint on scale. More variation testing leads to faster identification of winning creative. Generate multiple variations from text prompts in different visual styles and formats.
While you can use the same video, performance suffers significantly. Each placement has different aspect ratio requirements and user contexts. Generate placement-specific variations: square 1:1 or 4:5 for Feed with captions, vertical 9:16 portrait for Stories with bold hooks, and Reels content matching organic entertainment patterns. Platform-specific creative consistently outperforms one-size-fits-all approaches. The platform allows you to add scenes or edit narration to optimize each format variation, then re-export to apply changes.
Understand the distinct mindsets across placements. Feed users browse content from friends and pages simultaneously, so your ad must fit seamlessly while standing out. Stories users are in full-screen immersive mode expecting quick, snackable content. Reels users seek entertainment and may skip ads aggressively if they feel too salesy. Adapt your creative approach: Feed ads can be more product-focused, Stories ads should be visually bold with minimal text, Reels ads should lead with entertainment value before revealing the pitch.
Effective product videos show the item in use, not just static shots. Demonstrate the transformation or benefit: food preparation, clothing worn in real situations, software solving actual problems. Include close-ups highlighting quality and unique features. Show scale by including hands or common reference objects. Generate product videos from text descriptions or upload scripts that describe usage scenarios. Choose from 16 visual styles including photographic style for realistic product presentation, or create custom styles matching your brand aesthetic.
Design for mobile-first viewing since 98% of Facebook usage is mobile. Create versions in multiple aspect ratios (1:1, 4:5, 9:16) so Facebook can optimize placement delivery. Ensure your message is clear even without sound using captions. Front-load your key message in the first 3 seconds since that's what users see in all placements. Generate videos from text prompts in different formats, automatically saved to your dashboard for easy access.
Leverage Facebook's Advantage+ Creative to automatically optimize your ads across placements. Provide multiple creative assets (different hooks, formats, CTAs) and let Facebook's machine learning identify which combinations work best for different audiences and placements. Monitor placement performance reports to understand where your ads excel: if Feed outperforms Stories, analyze why and adjust creative accordingly. Advantage+ Placements often discover efficient inventory in unexpected contexts like Marketplace or Audience Network that you might manually exclude.
Combining both achieves the best results. Use your own product footage for authenticity and accurate representation, then enhance with AI-generated lifestyle contexts, animated text overlays, transitions, and supporting visuals. Upload your product media or generate complementary visuals from text prompts. This hybrid approach provides the credibility of real product shots with the polish and scalability of AI production. You maintain product authenticity while dramatically reducing production time and costs.
Export MP4 files with H.264 compression and AAC audio, which Facebook recommends and processes most efficiently. The platform supports video exports in multiple resolutions: SD (available to all users), 720p (premium), and 1080p HD (premium). Facebook automatically transcodes your uploads, but starting with recommended specs ensures fastest approval and best quality after Facebook's processing. You can also post directly to YouTube and TikTok without downloading.
Pricing
Hypernatural
Hypernatural is the best end to end AI video editor. Go from script to full-length video in minutes.
Get StartedFeatures
© 2026 Hypernatural Systems, Inc.