Products help you keep your product visually consistent throughout your video — across scenes, camera angles, and environments.

If you're creating ads or branded content, this ensures your product looks like the same item every time it appears.

How to Create a Product

1. Go to the Create tab

2. Scroll to the ingredients rail

3. Either:

   • Click the + button on the right

   • Or select Products and click + New Product

4. Upload reference images of your product

5. Name your product

6. Save

Add reference images

You can upload up to 6 images.

For best results:

• Include multiple angles (front, side, back, top)

• Add one clear “hero” image

• Include close-ups of important details (like labels)

• Use well-lit, unobstructed photos

• Avoid heavy filters

Providing varied images improves consistency across scenes.

How to use your product

Use your product in a prompt with @mentions.

Example:

A product ad featuring @GloSip in an office, at home, and outdoors
Hypernatural will keep your product consistent across scenes.

You can also start a video directly from your product:

• Open the ... (more options) menu on the product

• Select Use in video

Manage your Product

1. Go to the Create tab

2. Navigate to the Product from the ingredients rail

3. Click the ... (more options) menu

From here you can:

• Use in video

• Add to brand

• Edit

• Delete

Tips

• Upload different angles instead of repeating the same image

• Keep lighting consistent across images

• Use the exact product name when referencing it

Notes

• You can upload up to 6 images per product

• Product names must match when used in prompts

• Results may vary depending on lighting and scene complexity