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The Rise and Fall of Blockbuster: A Netflix Story
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In 1997, Netflix launched as a DVD-by-mail company. In 2000, they offered to sell to Blockbuster for 50 million dollars. Blockbuster refused. At that time, Blockbuster had 9,000 stores worldwide. Netflix focused on one thing: customer convenience. No late fees. Subscription model. In 2007, Netflix shifted to streaming — when most people still used DVDs. They invested heavily in data analytics to understand viewer behavior. In 2013, they launched original content, starting with House of Cards. Today, Netflix has over 230 million subscribers globally. Blockbuster filed for bankruptcy in 2010. Strategy beats size. Every time. Create a 20-second high-intensity business
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Sherlock Holmes
