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The Financial Landscape of College Playoff Teams: Spending vs. Success
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Not all playoff teams are built the same. Some spend like champions… others just act like it.” Ranking not just by wins, but by financial firepower: At the top of the money pyramid are teams like Ohio State and Georgia, both with top-tier coaching pay, massive NIL ecosystems, and donor networks rivaling small universities. Then you’ve got Texas Tech and Oregon, perennial NIL big spenders who chase talent statewide and nationally. Those programs don’t just follow the market, they lead it. Ole Miss, Alabama, and Miami have upgraded their financial playbooks, too, mixing strong staff payrolls with high NIL offers
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