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The Ben Franklin Effect: How Favors Can Build Friendships
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Stop being nice to people if you want them to like you."sounds crazy, but the fastest way to make an enemy your friend... is to ask them for a favor." 0:08:"It’s called the Ben Franklin Effect. When someone does something for you, their brain has to justify it." 0:15:Text: "Cognitive Dissonance" "It creates a glitch. Their mind thinks: 'I'm helping them, so I must actually like them.'" 0:22 "Next time you’re with a crush or a difficult boss, just ask to borrow a pen." 0:2The Loop: Ends abruptly. "Because honestly
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