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Kodak's Lost Revolution: The Digital Camera Dilemma
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Prompt
make a storytelling reel of 60s by using Kodak invented the digital camera in 1975... and then buried it. Here's why." [SETUP — 3-10 sec] "Kodak was the biggest photography company in the world. 90% market share. Billions in revenue. Everyone used Kodak film." [STORY — 10-35 sec] "In 1975, their own engineer Steven Sasson invented the first digital camera. But Kodak's management said NO to launching it. Why? Because digital photos would kill their film business — which made them all their money. So they hid the invention. Meanwhile Sony, Canon and Nikon went digital. By 2012 — Kodak
Style
Photographic
art, news, personal or emotional
Characters
Ashley
