The Products feature helps you keep your product visually consistent throughout your video: across scenes, camera angles, and environments. If you're creating video ads or branded content, Products ensures your item looks like the same product every time it appears.
How to Create a Product
Step 1: Upload Reference Images
Upload up to 6 images of your product.
For best results:
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Include different angles (front, side, back, top)
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Add at least one clear, straight-on “hero” image
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Include a close-up of labels or important details
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Use well-lit, unobstructed photos
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Avoid heavy filters
Providing varied reference images improves consistency across scenes.
Step 2: Name Your Product
When creating your product, assign it a clear name. When referencing the product later in a script or prompt, use the exact same name.
How to Use a Product in a Video
Option 1: Reference It in Your Script
Include the product name in your prompt or screenplay in the prompt box. As long as the name matches, Hypernatural will render the consistent product across scenes.
Example:
An ad for the GloSip water bottle in an office setting, home setting, and outdoor setting. The GloSip water bottle is leak proof and can go with you anywhere.
Option 2: Generate Directly from the Product
You can also start creating a video directly from the saved product with "Use in video."
Tips for Best Results
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Upload multiple angles instead of repeating the same shot
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Keep lighting neutral and consistent
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Ensure the product is clearly visible and not cropped
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Use the product name consistently in your prompt or screenplay
Considerations
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You can upload up to 6 reference images per product
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The product name must match exactly when referenced in scripts
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Results may vary depending on lighting and scene complexity
If you're creating product-based ads or branded content, Products is the recommended way to maintain visual consistency across your video.
