⚠️ Brands are currently in Beta. Ultimate plan users get one Brand.
Brands can be updated at any time. You can edit your Brand name and brief, add or remove ingredients, and organize videos across Brand without losing access to anything in the Create tab (dashboard).
Open a Brand
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Go to the My Brands tab
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Click the Brand dropdown at the top of the page
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Select the Brand you want to work in
By default, you’ll open the Brand you worked in most recently.
Edit your Brand name and brief
You can update your Brand details at any time.
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Open your Brand
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Click Edit Brief
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Update:
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Brand name
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Brief description
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Save your changes
Updating the brief will also update the suggested prompts in your Brand.
Add videos to a Brand
You can add videos from anywhere in the app:
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Find the video (in the Create tab or another Brand)
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Select Add to Brand
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Choose the Brand
Videos can live in multiple Brands, so you don’t need to duplicate anything.
Manage ingredients in a Brand
Brands let you group ingredients for a specific use case (like a campaign or brand).
Inside a Brand, you can:
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Add ingredients
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Click the + icon in the Ingredients panel
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Select or create an ingredient
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Remove ingredients
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Select Remove
Ingredients are reusable and can be used across multiple Brands.
Delete a Brand
To delete a Brand:
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Open your Brand
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Click Edit Brief
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Select Delete Brand
Deleting a Brand removes the Brand itself, but your videos and ingredients will still be available in the Create tab (dashboard).
Switch between Brands
Brands are viewed one at a time.
To switch:
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Click the Brand dropdown
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Select another Brand
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Or click New to create a new one
Tips
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Use Brands to organize by campaign, brand, or client
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Keep ingredients focused within a Brand for better consistency
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Update your brief as your direction evolves
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Use separate Brands for different audiences or use cases