Brands can be updated at any time. You can edit your Brand name and brief, add or remove references and assets, and add videos to your Brand's working space — all without losing access to anything in your personal space.
Open a Brand
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Click the scope dropdown at the top of your dashboard (it shows your current scope's name)
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Select the Brand you want to work in

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By default, you’ll open the Brand (or personal space) you worked in most recently.
Edit your Brand's name, website, or brief
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Open your Brand
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Go to the About tab
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Update the Name, Website, or Brief field

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Changes save automatically. Updating the brief will also update the suggested prompts in your Brand.
Add videos to a Brand
Videos you generate inside a Brand automatically become part of its working space — you don't need to add them manually.
To bring in a video you made elsewhere:
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Find the video (in your personal space or another Brand)
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Select Add to brand
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Choose the Brand
Videos can live in multiple Brands, so you don’t need to duplicate anything.
Manage references in a Brand
Open the Brand's References tab.
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Add a reference
- Click the + icon and choose Character, Product, Logo, Style, or Voice
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Remove a reference
- Open its ... (more options) menu and select Remove
References are reusable and can be added to multiple Brands.
Manage assets in a Brand
Open the Brand's Assets tab to see everything you've uploaded or generated inside it. Click + Add an asset to upload a new one, or click any existing asset to drop it into your next prompt.
See Find your videos, assets & references for how Assets differ from References.
Switch between Brands, or leave a Brand
You're not locked into a Brand once you open it — this is also how you get back to your personal space.
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Click the scope dropdown at the top of the dashboard
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Select your personal space ("[Your Name]'s Videos"), another Brand, or click New Brand to create one
This only changes which scope you're viewing — nothing is deleted or unlinked.
Delete a Brand
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Open the Brand you want to delete
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Go to the About tab
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Click the trash icon in the top right corner, then confirm Delete
This permanently deletes the Brand. Videos you made using it are not affected and stay in your account — only the Brand's working space (its name, brief, references, and assets) is removed. This can't be undone.
Tips
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Use Brands to organize by campaign, brand, or client
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Keep references and assets focused within a Brand for better consistency
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Update your brief as your direction evolves
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Use separate Brands for different audiences or use cases