Hypernatural

Manage your Brands

Update your Brand brief, manage references, and add or organize videos across Brands.

Brands can be updated at any time. You can edit your Brand name and brief, add or remove references, and add videos to your Brand's working space — all without losing access to anything in the Create tab (dashboard).


Open a Brand

  1. Go to the My Brands tab

  2. Click the Brand dropdown at the top of the page

  3. Select the Brand you want to work in

By default, you’ll open the Brand you worked in most recently.


Edit your Brand name and brief

You can update your Brand details at any time.

  1. Open your Brand

  2. Click Edit Brief

  3. Update:

    • Brand name

    • Brief description

  4. Save your changes

Updating the brief will also update the suggested prompts in your Brand.


Add videos to a Brand

Videos you generate inside a Brand automatically become part of its working space — you don't need to add them manually.

To bring in a video you made elsewhere:

  1. Find the video (in the Create tab or another Brand)

  2. Click the ... (more options) menu

  3. Select Add to Brand

  4. Choose the Brand

Videos can live in multiple Brands, so you don’t need to duplicate anything.


Manage references in a Brand

Brands let you group references for a specific use case (like a campaign or brand).

References can be saved to your account and reused across videos, or uploaded directly to the chat in a single video. Temporary references live in that video's @ Ref tab but aren't saved to your account and won't be available elsewhere — only saved references can be added to a Brand.

Inside a Brand, you can:

  • Add references

    • Click the + icon in the References panel

    • Select or create a reference

  • Remove references

    • Open the ... (more options) menu

    • Select Remove

References are reusable and can be used across multiple Brands.


Delete a Brand

To delete a Brand:

  1. Open your Brand

  2. Click Edit Brief

  3. Open the ... (more options) menu

  4. Select Delete Brand

Deleting a Brand removes the Brand itself, but your videos and references will still be available in the Create tab (dashboard).


Switch between Brands

Brands are viewed one at a time.

To switch:

  • Click the Brand dropdown

  • Select another Brand

  • Or click New to create a new one


Tips

  • Use Brands to organize by campaign, brand, or client

  • Keep references focused within a Brand for better consistency

  • Update your brief as your direction evolves

  • Use separate Brands for different audiences or use cases