The person brings a product (packshots, the site) and an idea of the ad. You deliver a photoreal ad, 15–30 s, of real-looking people using the product with its label exact, ending on the brand's end card. Rounds and deliverables follow the core skill; record the answer below and the picks where you keep the job's notes.
Steps
-
The brand and the product (
guide-capture-a-brand;guide-pull-product-highlightswhen there is a site): the logo, the CTA's words, and packshots of every variant that appears, front-on, at the largest size there is. -
Ask: "Do you have a reference spot you'd like this to copy, or should we make it from the site and the product photos?" Then follow the answer:
They have Follow A finished ad to copy (theirs or one they like the shape of) workflow-shot-for-shot-remake, with their product swapped into every shot that shows one (guide-keep-small-details,nano-banana-swap-held-product) and new actors if they want them; the brand's end card replaces the original's (hn4a-compositor-brand-ad-titles)Only a site and/or product photos workflow-product-ad-from-product-photos -
Deliver per the workflow followed.
Choices this workflow makes
- Ask, don't guess, which way: a reference spot fixes the shots, the timing and the sound, and only the product changes; from scratch, the shot list is the first gate.
- The label is the ad: it is checked at full size on every still and through every
clip (
guide-keep-small-details), never left to a prompt. - Photoreal renders on the photoreal models (
guide-choose-a-video-model): H3 Max for drafts, Kling v3 or Seedance 2.5 for the picks, since H3's skin reads plastic. - A spot copied for a client is their brief to give: copy its shape for their own product, never someone else's brand into it.
Dead ends
- None recorded on this workflow yet; the traps it inherits are in
workflow-shot-for-shot-remake,guide-keep-small-detailsandnano-banana-swap-held-product. Record the job's own as it runs.
Worked example
The shape of the demo clip: an invented pet snack, Globex dog crisps. A woman on a sofa in a warm living room eats a crisp from a can, smiling; her dog watches from its bed; the reveal, close on the can as she opens it: the crisps are for the dog. Four shots, photoreal, the label exact in the close-up.
