Whether you need a narrated slide deck, a video ad, or a fully-generated movie trailer, workflows give your agent the end-to-end skills to get there, while keeping you in the director’s chair.
5 workflows match the tag “social ad”. See every workflow
Official
Make a ~35 s faceless marketing explainer for an app or product from its own code repo or website: a voiceover over kinetic type in the brand's colours and the product's real screenshots in a phone frame, with a music bed, built as one hn4a-compositor spec cued from the voice take's own word times. Problem, brand, three how-it-works steps, one feature, social proof, end card. Covers mining the repo for copy, facts and images, a script and aspect gate, the opening scene in a few looks on estimated word times shown live minutes after the script, beside the voice and music auditions, then the whole layout in the picked look cued to the picked voice, shown live before the render. Costs well under $1. For an ad with a presenter avatar and rebuilt UI, use workflow-product-ui-ad.
Make a 20–30 s 3D-animated product ad from a brand's website and product photos: the product itself becomes the hero character (a can that walks, shops and reacts), with its label kept exact, in a stylized or real-looking world that acts out what the product promises, narrated, with a music bed and titles in the brand's font, colours, logo and CTA, delivered at 16:9 and 9:16. This product-character recipe owns its production sequence: brand and facts from the site, an ad script with a hook and a story world, a gate with a price, the product character's sheet, stills, one motion test, the batch on H3 Max, voice and bed, the base cut, the brand's titles shown live, and both aspects. For a drinks, snack, beauty or household product, or software with one clear object to animate; for a handmade clay look use workflow-website-to-claymation-ad.
Make a 15–30 s 9:16 social ad that changes its look at the story's turn: it opens in one world (often real-looking people in a real place) and switches to the product's world in another look (a pastel dream, 3D animation, paper collage, ink comic), with the same cast recognizable across both, narrated or scored, with captions and the brand's end card, delivered at 9:16 and 16:9. Covers the brief and facts, an ad script with a hook, picking a look per part, a cast sheet per person per look, stills, shots on the model that suits each look, voice and bed, the base cut, titles and the live gate. For brands that want a scroll-stopping social ad; for a concept whose treatment is not yet chosen, use guide-make-a-video-from-a-website.
Turn a company's website into a ~20 s claymation ad delivered at 16:9, 1:1 and 9:16: five stylized toy-world shots animated on H3 Max, a narrator and a music bed, then kinetic titles, a logo lockup, benefit chips, a proof stat and an end card in the company's own font, colours, logo and CTA button. Every fact comes from the site. A worked conceptual-ad treatment in clay: a five-beat script, one locked style still, native 9:16 redraws instead of crops, one test clip before the batch, the cut on the voice's word times, and the titles shown live before the render. About $5 of model spend. For outreach gift videos, agency demos and brand promos made from nothing but a URL; for a faceless explainer over the product's real screenshots, use workflow-product-explainer-video.
Community
No community workflows match.
A workflow is a skill that runs a whole video job, from the brief to the finished cut. It knows the steps in order, which models to use for each one and where things tend to go wrong, and it calls smaller skills for each step along the way.
Install Hypernatural Desktop, open your coding agent and describe the video you want. Your agent picks the workflow that fits, or you can name one yourself. It plans the job, quotes the cost and checks in with you before anything renders.
Claude and Codex, running inside the Hypernatural Desktop app. Other agents that connect over MCP can use them too.
Workflows are free. You only pay for the AI generations a job uses, like video, images and voices, and your agent shows you the price of every batch before it spends anything. Editing, captions, titles and review pages cost nothing.
Yes. Workflows like reframing to vertical, recasting a dialogue video or remaking a spot shot for shot start from your existing video. They work on your local files and never overwrite the originals.
Yes. Ask your agent to adjust any workflow for your job, or to save the process that worked as a new one. You can publish it under your own handle so anyone can install it.
People who use Hypernatural Desktop and publish what worked for them. Every published workflow is reviewed before it appears here.
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